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Social Media's Role in Greenwashing

Be Aware of Social Media’s Role in Greenwashing

By Aaron Crist on October 8, 2022

Social Media’s Role in Greenwashing

Brands use social media to promote an idealized image of their company to market to consumers and appear more sustainable and inclusive. Social media users should be aware of how brands use tactics online to portray an image of false sustainability.

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Social Media is at the Forefront of ‘Climate Deception’, Harvard Report Reveals



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